Search Engine Optimization Services (SEO)

The Woodlands, Texas & San Francisco

With offices in The Woodlands, Texas and San Frnacisco, Id Est is positioned to help you - whether you are big and small - wherever you are located. From site design to search engine optimization - from email marketing to social media marketing - Id Est is here to help you achieve your success goals.

If you are here reading this, looking for SEO services - let's get one thing clear first!

Given its no loner 2005, understand that search engine optimization services (SEO) can no longer promise #1 rankings for any phrase you desire. If you hear otherwise, you are being scammed and feed unrealistic expectations - so run!! The fact is, the ONLINE competitive landscape has made grabbing #1 rankings for reasonably searched on "key" phrases very difficult - but the reason why may not be what you expect. Here is an example to explain.

Do you view Wikipedia as a competitor of yours? Why should you, they are not in your industry. However, when users search for products and services that you offer, often Wikipedia will hold the #1 ranked spot on the results pages. Therefore, online - Wikipedia is very much your competitor if top ranking is your goal. Same goes with the likes of Dictionary.com, Yelp, YP.com, Thesaurus.com, Google Maps listings, and more. Also - whether you are in The Woodlands, Texas, San Francisco or elsewhere, you also have hundreds of general and localized resource websites, blogs, online magazines, etc... all trying to acquire top positions in search engine results. None of them are a direct competitor "on paper"...but in search results...they are.

The point being - having a goal of merely "being #1" is an unrealistic goal. Fact is, many of those sites don't even sell products and/or services, so are they really a threat? Is being above Wikipedia in ranked listings really a must?

For the above reason, Id Est cannot promise that our search engine optimization services will gain you #1 rankings, but what we can promise is that your listings will be among the first product / services company listings that come up. And, if you market locally to The Woodlands Texas, or within the San Francisco marketplace, or some other localized market, we can likely achieve even better results - such as ensuring your comapany listing shows up high in Google Maps listings.

So, how will we do it? Without giving away any secret sauce, here are some typical SEO tactics that we perform on most SEO projects

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Keyword List Development

The corner stone to any form of search engine optimization services is to create a list of target phrases to market your site and company towards. To accomplish this, our search engine optimization services start with gaining an understanding of who your target market is. With this knowledge, we then determine what types of phrases they use to search and locate products and services like yours. While creating this list, we also will factor in whether you are markeitng locally - within The Woodlands Texas, San Francisco, or another city or township. This list is then segmented, categorized, and prioritized in order to determine how to best integrate which phrases go where on your site.

Besides using this list to enhance your website's search engine optimization and overall web presence, we can also use this vital information to accomplish other tasks, such:

  • creating nomenclature for navigation elements
  • developing site structure
  • starting or enhancing a pay-per-click program
  • developing topical ideas for your blog or for article creation

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Code Optimization

This might be something only your IT folk care about - but search engines need well developed, clean code. Our search engine optimization services include either creating it ourselves or working with your IT staff to ensure your website is properly coded to maximize your search engine presence. For example, optimizing Title and Description tags, ensuring proper use of header tags, alt tags, image tags, and more on your site is one of the key parts to the search engine optimization process.


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Content Optimization

The main thrust of our search engine optimization services conclude with the process of editing your text so that the optimal keyphrases are integrated into the most appropriate pages of your site. Worth mentioning here - it is a rarity that search engine optimization editing involves anything other then minor copy changes to each ‘important’ page of your Website. We work independently or with your copy writer to ensure each key page has a strong purpose and effective call-to-actions, while at the same time improving the probability of search engines ranking your important pages high within their index - without sacrificing the flow of the copy.

Also, we not only edit existing content, but as needed, we will work with you, your content writer, or independantly to create new content for improved search engine visiblity. For example, if you are a business marketing locally to The Woodlands Texas, or within the San Francisco marketplace, or some other localized market, we may develop new web pages that speifically focus on your services in and to that local city and its surrounding metro areas.


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Search Engine & Directory Submission (Link Development)

While submitting to search engines is really no longer required - people still ask or note when it is not mentioned. So, for the record - it is not required - they will find you on their own, and typically quite quickly.

Submitting your site to directories on the other hand is still not only a valid practice, but it is almost a required tactic in order to achieve reasonable presence on the like of Google. Arguably, the #1 factor Google looks at to rank your site is how many "quality" links you have pointing to your site - "quality" meaning www.apple.com rather than www.BillyBobsFavoriteLinks.com. A key element to our post launch search engine optimization services is to find and establish quality inbound links to your site so that Google ranks your pages higher.

Whether you market nationally, or locally within The Woodlands Texas, San Francisco, or some other localized market place - let our search engine optimization services go to work for your business today - call 971-409-0012 or email us now.

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